Founded in 2014 (with the help of my toothless, angel pug Frankie), It's a Dog's Life was founded with three things in mind: keeping dogs healthy, happy, and focused. 10 years on, our aims remain the same, but with so much more to add.
It's been an incredible journey, filled with wagging tails, muddy paws, and endless memories. Here’s to many more years of It’s A Dog’s Life, filled with new adventures, health and happiness, and most of all, unconditional love of our wonderful dogs!
A decade of memories 🐾
One of my fondest memories over the last decade – and there's a lot to choose from – was raising over £2.5k for Battersea Dogs & Cats Home during the Muddy Dog Challenge! Each member of the team chose a special pup from our pack to take on the challenge – I was with our beautiful, big girl Maggie who powered through like a total champ!
Ursula & Frankie the Pug 📸🐶
Back in 2015, we were lucky enough to meet the fabulous Ursula Atchison (the creator behind @hugoandursula) through none other than Frankie the Pug’s Instagram! Ursula photos perfectly captured the unique personalities of each of our pups. A huge thank you to Ursula for supporting a small business with her wonderful photography.
It's a Dog's Life moves East 🐕
Thanks to the overwhelming support from our clients and community, It’s A Dog’s Life has grown beyond its original roots. We are now proudly serving DeBeauvoir, Canonbury and Haggerston! Our new Instagram page @itsadogslife.debeauvoir has become the go-to for keeping everyone updated with the adventures of our expanding pack. Big love to all the four-legged friends we've made along the way.
Mutt merch 🧢
We've been lucky enough to expand our business to more than just dog walking. We’ve opened an Etsy store featuring custom-made dog shirts, as well as branded tees for pawrents. We've also collaborated on projects, like our Christmas card with the Shoreditch Sketcher. What we'd give to dine at Little Frankie's!
Our angel pups 🌈
A moment to remember all of our angel dogs that have been part of It’s A Dog’s Life. They filled our days with love and laughter, and their memories will forever be cherished. Each one holds a special place in our hearts and has shaped our journey so far.
It takes a team 🎉
None of this would be possible without the incredible team members who have been with us through thick and thin. A massive shoutout to each and every one of you! Whether you’ve helped walk the pups or supported us behind the scenes, you’ve made It’s A Dog’s Life what it is today. We’re so grateful for your hard work, dedication, and love for the dogs.
Bringing life to It’s A Dog’s Life 🐾
We can’t talk about our journey without mentioning the creation of our logo. Raissa has been instrumental in bringing our brand to life. Our logo perfectly captures the joy and spirit of It’s A Dog’s Life, and we couldn’t be more thrilled with how it’s shaped the look and feel of all of our creative ventures.
To mark our 10th birthday, we've been working with a local artist to immortalise some of the fabulous faces of It's a Dog's Life on a tea towel. A percentage of all sales will be donated to Paros Animal Welfare Society, the shelter I adopted Hank from. Hold tight for more updates coming soon!
Thank you for being a part of our journey. 🐕💛
With love and paws, Anna & the It’s A Dog’s Life team x
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